Mission creep is infamous in the not-for-profit world. It’s when an organization does a project outside its mission. Because budgets are tight and most of us run project to project, you do the project because you need money. In the process the organization dilutes who it is and weakens the brand.
But what if taking on different projects isn’t mission creep. What if instead it’s part of every organization’s evolving identity? That’s the question I’ve been playing with over the last week, particularly after a recent lunch meeting in Saint John.
Lately we’re being asked to consider and increasing amount of projects with the goals of enabling policy change. We usually say no. Our work focuses on developing the best leaders in Canada by building hard and soft skills, and knowledge of the context in which those skills are applied. Policy isn’t what we do and only tempts mission creep. That’s what I used to think.
I’m now wondering if 21inc can pursue its mission – to develop and inspire Atlantic Canada’s new and emerging leaders – with greater impact by not only using our programs to develop skills and knowledge, but also further create opportunities to exercise leadership. Our growing alumni, now at 118, have told us they’d like opportunities to influence the direction our provinces and region are taking.
The Aspen Institute in the United States does this. They’ve always been a model for us and maybe this is the road they took. Even if we eventually follow them, we still need to walk it ourselves.
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